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Back to the Roots Secures $15M Series D Round

OAKLAND, CA, Back to the Roots announced today that it has raised $15 million.
Back to the Roots, the world's fastest-growing organic garden brand and largest millennial garden brand, announced today that it has raised $15M in Series D funding to accelerate product innovation and support new distribution growth.

Major investors in the round include S2G Ventures, Loft Growth Partners, Fenwick Brands, Echo Capital, and lawn & garden leaders Steve Hill & Jim Feinson. Current investors in the fast-growing brand include Ayesha Curry, Carmelo Anthony, Toms Shoes founder Blake Mycoskie, and Tony Robbins & Peter Guber (via their fund AoT).

Back to the Roots is an organic gardening company that has evolved from an urban mushroom farm in Oakland, CA to a thriving national brand and the fastest-growing gardening company in the country. With a mission to reconnect everyone back to where food comes from, co-founders Nikhil and Alejandro are transforming the gardening industry by making it easy for anyone, anywhere to grow their own food. Their award-winning line of organic gardening kits and seeds is currently distributed in over 10,000 stores including Walmart, The Home Depot, Target, Lowe's, Whole Foods, and Amazon.
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