The round was led by private equity firm Sonoma Brands Capital. Existing investor Prelude Growth Partners and New Fare Partners also participated in the round, along with prominent Asian American personalities, such as RVCA founder and president, Pat Tenore, and American filmmaker, Destin Daniel Cretton. The transaction underscores strong investor confidence in Bachan's continued success and growth trajectory, and the investment will further accelerate Bachan's rapid retail expansion, team, and product innovation.

Inspired by founder Justin Gill's multi-generational family recipe, Bachan's launched in 2019 in Sebastopol, California. The brand boasts a product portfolio of four core Japanese Barbecue Sauce flavors - The Original, Hot and Spicy, Yuzu, and Gluten-Free, which are available at more than 11,000 retail doors nationwide, including Costco, Whole Foods Market, Sprouts Farmers Market, Target, Kroger, H.E.B., Bristol Farms, Gelson's Market, The Fresh Market, Fresh Thyme, and more. Bachan's is increasing distribution with rolling out to Publix and Albertsons nationwide in the fourth quarter of this year. The Company also sells online at www.bachans.com and holds five of the top 10 best-selling BBQ sauce rankings on Amazon.com.