Baba, a Medicare- and Medicare Advantage-covered patient advocacy platform, announced its public debut from stealth alongside more than $6.5 million in seed funding led by General Catalyst, with participation from Genius Ventures, Soma Capital, Ground Up Ventures, Triedge Investments and others.

Baba supports older adults and caregivers across their entire healthcare journeys with dedicated, experienced human advocates who help improve care follow-through for patients, reduce administrative burden for providers, and support a more efficient healthcare system.