A New Jersey data analytics firm has received a fresh infusion of venture funding.

Axtria received $4.8 million from Richard Braddock and Amarpreet Sawhney, according to published reports. The Berkeley Heights, NJ-based firm provides both data analytics and consulting services to help companies implement discoveries from that data.

Axtria employs a 'product-enabled service' model that includes customized analytics and consulting. This approach marries the value and scalability of a product solution with the customization, ongoing support and depth of knowledge provided by a professional services firm. The firm delivers value through the combination of meaningful data, advanced analytics, and technology to provide focused solutions that align with business priorities.