BURLINGTON, Awareness Inc. has raised $3 million of a targeted $3.29 million new funding round, according to SEC documents.

According to published reports, Awareness, founded in 2005 as iUpload Inc., counts among its investors Greylock Partners and North Bridge Venture Partners.

Offering social media marketing software to the world's biggest brands and agencies for almost ten years, Awareness prides itself on providing enterprise-grade software that is powerful, easy-to-use, and easy-to-learn. The Awareness offerings include the Awareness Social Marketing Hub, a game-changing application that empowers serious marketers to publish, manage, measure, and engage with enterprise features like permissioning, audit trails, and team comment response across social media channels.