The investment was led by TQ Ventures, with participation from existing investors Lerer Hippeau, NewFare, WIN and Interlace, who joined new investors Arena Holdings - an investment firm founded by Feroz Dewan, former Managing Director at Tiger Global, as well as Jefferson River Capital - the family office of Tony James, former President and COO of Blackstone Group.

Augmodo is the only real-time inventory and task tracker that uses wearable SmartBadge™ on retail associates, creating live 3D store maps with cutting-edge tech to enhance retail experiences and cut costs for retailers, brands and consumers. The spatial AI assistant builds better, more accurate shelf inventory and creates planograms updated dozens of times daily. The Augmodo system is easy to scale, 100X cheaper than alternatives and requires no operational changes.