Attentive.ly, a social marketing automation solution, announced today that it has added $750 thousand to its initial angel investment; boosting the total raised to $2 million since 2012. Prior investors New Media Ventures and Atlanta Tech Angels participated in the round. The company also publicly unveiled its new Facebook ad-targeting feature that will enable more personalized marketing communications through real-time access to social media touch-points.
Attentive.ly lets companies monitor the digital behaviors and conversations of their customers across the social Web, enabling hyper-personal and immediate delivery of time-sensitive marketing messages. The SaaS platform works as a stand-alone tool, or can seamlessly integrate with a variety of popular CRMs and ESPs, like Eloqua, Mailchimp, ActiveCampaign and Blackbaud Luminate.
'Attentive.ly has shown the focus and growth strategies that are important to investors,' said Murray Goldman, angel investor and Attentively fund manager for Atlanta Tech Angels. 'We're confident in the company's leadership and in their ability to continue to drive innovation that benefits both marketer needs and consumer demands.'
Facebook Ad Targeting Feature
With the availability of Attentive.ly's Facebook ad-targeting feature, marketers now have the ability to micro-target existing and prospective customers with specific Facebook ads based on their current and historic social behaviors. For example, a company that uses Attentive.ly can significantly improve its engagement potential by directing personalized advertising and promotions to a customer or prospect based on their publicly shared plans for purchase. In addition, companies who rely on truly data-driven marketing initiatives now have the added capacity to promote specific products or services to consumers with shared interests. The Facebook ad-targeting feature was made available to Attentive.ly's existing customers last week.
'With this round of funding finalized, we look forward to on-going development of features, like ad-targeting on Twitter and other networks, that will help marketers close the gap on truly integrating their digital channels to deliver highly personalized messages for maximum response,' said Roz Lemieux, CEO of Attentive.ly. 'We're thrilled about this release, just in time for Venture Atlanta, as we are able to showcase our strides in optimizing the social marketing automation landscape.'
Just last month, Attentive.ly was selected as a finalist for this year's DMA Innovation Awards and the Stevie Awards for Women in Business. The company is also a a Spotlight presenter at Venture Atlanta 2014, Georgia's premier event connecting technology innovation and investment capital, to be held October 21-22 at the Georgia Aquarium. The 34 early and later stage companies chosen to present reflect a wide range of technologies and diverse markets, while highlighting the innovation of Georgia businesses.
'This year was one of the most competitive processes the Venture Atlanta selection committee has ever gone through,' said Philip Lewis, director at Fulcrum Equity Partners. 'The 34 companies that made the final roster for 2014 represent some of the highest quality businesses the conference has ever showcased.'
'I'm looking forward to experiencing the next iteration of this great event,' said Bill Nussey, CEO of Silverpop, an IBM Company, and Venture Atlanta board member. 'Thirteen years and more than $1 billion in funding, Venture Atlanta continues to connect Georgia's entrepreneurs with the capital needed to grow their businesses.'
For additional information about Venture Atlanta or to view the conference schedule, please visit http://www.ventureatlanta.org.
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About Attentive.ly
Attentive.ly lets companies monitor the digital body language of customers across the social web to delivery real-time personalized marketing. Our SaaS platform works as a stand-alone tool, or can integrate with a variety of popular CRMs, like Eloqua, Marketo and Silverpop, as well as ESPs, and MAPs. Our main customers are nonprofits, e-commerce firms, publications, PR & marketing agencies, and we work with dozens of referral partners, like Hill+Knowlton and Burson-Marsteller, who provide our service to a growing number of Fortune 500 clients.
Attentive.ly was founded by Roz Lemieux, Cheryl Contee (who previously founded Fission Strategy) and CTO, Cindy Mottershead. Attentive.ly is proud to be based in Atlanta, Georgia. For more information visit http://www.attentive.ly and follow @attentive_ly on Twitter.
About Venture Atlanta
Venture Atlanta, Georgia's technology innovation event, is where the state's best technology innovators meet the country's top-tier investors. As the region's largest investor showcase, Venture Atlanta connects local entrepreneurs with venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses.
The annual non-profit event is a collaboration of three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, visit http://www.ventureatlanta.org.