Content marketing startup Atomic Reach announced today that it has secured a seed round of financing led by Genwealth Venture Partners with participation from the Investment Accelerator Fund (IAF), both based in Toronto, Ontario. The funds will be used by Atomic Reach to support the development of the company's new content marketing platform v3.0, scheduled to be launched in early spring and the expansion of its business development team to accelerate growth into new markets.

"As brands continue to identify innovative ways to compete for the attention of their customers and prospects online, content has once again become the most important weapon in a company's marketing arsenal," said Atomic Reach founder and CEO Bradley Silver. "Consumers have a finite amount of time each day to digitally interact with brands and that slice of attention is further fragmented and shared with producers of information and entertainment based content. As such, innovative brands are racing to adopt content strategies that contemplate the delivery of relevant information designed to address the daily lifestyle and work related interests of their key stakeholders."

In the 12 months since it officially launched, Atomic Reach has experienced strong adoption with brands and bloggers seeking to collaborate in the exchange and distribution of high-quality content. Working with GenWealth Ventures and the IAF will help expand Atomic Reach's team and accelerate the development of the company's third generation curation platform which it believes will be industry changing.

"Atomic Reach demonstrates the characteristics, experience and potential that defines what we are looking for in early stage companies. They have a great product vision that has changed and will continue to positively impact the content marketing landscape. Most importantly, they have secured a proven management team and a world-class Board including Ken Nickerson and Craig Wallace," said Mark Lozzi, Managing Director of Genwealth Ventures. "Atomic Reach is an example of the high calibre and rich potential of the type of companies we are seeking in the Toronto region".

"We see the content marketing space poised for continued and significant growth over the next couple years. Content platforms that are positioned to simplify and enable mass market adoption, such as Atomic Reach, have the potential to permanently change the way in which marketers think about their digital strategies", said Michelle McBane - Investment Director at IAF.

About Atomic Reach
Atomic Reach is a robust content marketing platform that enables brands and bloggers to expand their reach, improve user engagement and drive more revenue through community collaboration.
For many brands and bloggers, creating content is challenging, time-consuming and expensive. However, a dynamic and constant flow of content is an essential requirement in building traction, growth and awareness.