AskNicely, a leader in customer experience software for service businesses, is pleased to report on its continued rapid growth, with new funding and strategic new hires supporting its mission to fix frontline work. In addition to $32 million recently raised in Series B funding, AskNicely has selected Robert Galop as global marketing leader, John Ragsdale as global sales leader, and Fabian Eckstrom-French as head of business development. The substantial infusion of financial resources combined with an elite team of software and technology veterans paves the way for AskNicely to further accelerate sales and begin expanding its network of technology and consulting partners for its Frontline Success Platform.

The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird.

Founded in 2014, AskNicely is the Frontline Success Platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback, leading to improved growth from better customer experience. AskNicely services over 1,400 companies worldwide and has offices in the United States, New Zealand, and the Netherlands.