Arcade, a software provider that uses gamified micro-incentives to strategically motivate, engage and incentivize sales people to increase revenue driving activities, announced today that it has closed a $4.5 million Growth Seed round led by Stage 2 Capital with participation from Revolution's Rise of the Rest Seed Fund, Our Innovation Fund, and ATX Venture Partners. The funding will support Arcade's expansion into inside sales teams and automotive dealerships, as well as continued growth with front-line sales teams in wireless retail. The funding also enables Arcade to strengthen product, sales, marketing, and advance integration with key strategic partners.

Arcade is a software company that applies a proprietary gamification approach to help businesses boost the productivity of their sales team. That approach is embodied by a SaaS solution that Arcade has created, which intelligently gamifies the workplace to empower leaders and engage employees. To that end, the company embraces a mission of being the reason why more than 1 million people love their work. Arcade was founded by David Cherrie and James McLaren.