SAN FRANCISCO, CA, Apsalar, a mobile analytics and behavioral targeting platform for iOS and Android apps, today announced it has closed a $5 million round of funding led by Thomvest Ventures. Apsalar plans to use the new funding to grow the development team, expand its product portfolio and ramp up sales and marketing efforts.

The funding includes participation by Thomvest Ventures, Battery Ventures, DN Capital and existing investors. The new round of funding comes on the heels of Apsalar's $800,000 seed funding in late 2010 from 500 Startups, Mark Goines, Morado Venture Partners, Founder's Co-op and Seraph Group. Don Butler, managing director at Thomvest Ventures joins Apsalar's board of directors.

Apsalar's comprehensive mobile analytics and behavioral targeting platform gives developers and publishers the tools to understand how their apps are used and to identify and deliver personalized content and offers to their most valuable users. Apsalar's self-service SDK or API gives app publishers indispensible product insights while encouraging their users to take actions that lead to greater engagement, retention and revenue. With Apsalar's rich set of analytics and a deep focus on cross-app user behavior, developers can leverage optimized behavioral targeting solutions to stand out in the crowded app space.

"Apsalar is solving a real pain point in a huge and rapidly growing market," said Michael Oiknine, CEO and co-founder of Apsalar. "The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioral analytics and targeting in the mobile apps industry. We are excited to expand and continue innovating on our platform to be the most advanced behavioral analytics and targeting solution in the market."

"User-level analytics and behavioral targeting is going to support the growth that mobile developers and publishers need as they look to gain more value out of their app users," said Don Butler, managing director at Thomvest Ventures. "Apsalar's focus on discovery analytics paired with actionable strategies for engagement, retention and monetization enables publishers to gain a greater return on investment and increase the lifetime value of their users."

About Apsalar Apsalar provides the most advanced behavioral analytics and targeting tools in the mobile applications market. Mobile app developers and publishers use Apsalar's suite of Mobile Engagement Management (MEM) solutions to influence user behavior and optimize user engagement, retention and monetization. Founded in 2010 and based in San Francisco, Apsalar is backed by Thomvest Ventures, Battery Ventures, DN Capital, 500 Startups, Founder's Co-op, and additional angel investors. For more information, please visit http://www.apsalar.com .