According to published reports, Apoxee, a firm that makes it easy for app publishers to custom tailor their inbound marketing efforts, has raised $1.8 million in seed funding.

The round was led by U.S.-based hedge fund Lazarus Israel Opportunities Fund and Mosche Lichtman. Existing investors including Cyhawk Ventures and Oryzn Capital also participated in the round.

Since early 2010, Appoxee has been providing thousands of app developers and publishers with the tools they need to reach out to their users in an automated, yet personalized way. The impressive success stories we've gathered over the past several years provide us with an unprecedented and unique understanding of what it takes to keep users engaged.