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AppFirst Closes $4M Series A

Javelin Venture Partners led the round. FirstMark Capital and First Round Capital, original backers of AppFirst, also participated in the financing agreement.
NEW YORK, NY, AppFirst, the next generation application problem resolution system for the application performance management market, today announced the company has closed Series A funding in a round of $4 million, with Javelin Venture Partners taking the lead. FirstMark Capital and First Round Capital, original backers of AppFirst, also participated in the financing agreement. As part of the agreement, Javelin Managing Director Noah Doyle will join AppFirst's board of directors.

"Our company has recognized phenomenal adoption with over 2,000 applications monitored and over 40,000 hours of product usage in less than a year," said David Roth, CEO of AppFirst. "Partnering with Javelin, and expanding our existing relationship with FirstMark and First Round, will give us the fuel to expand our team and continue to scale operations to support ongoing growth."

Delivering the highest data fidelity available today, AppFirst's solution includes its patent-pending Miss Nothing Data technology, allowing application architects and DevOps to offer the absolute best application performance and reliability to their customers. The company boasts strong partnerships with industry leaders such as Amazon, Couchbase, Engine Yard, OpSource, Inc., SoftLayer, and others.

Most recently, the company unveiled a tiered pricing structure and several new features such as server tags and log file data access, which extend the flexibility of AppFirst's Miss Nothing Data collection technology. The company is lead by David Roth, co-founder and CEO and Donn Rochette, co-founder and CTO, along with Pamela Roussos, chief marketing officer.

Javelin invests in early stage technology companies with incredible potential, managed by teams of capable and visionary leaders. The company looks for advanced bleeding-edge innovations, where the addressable market size is substantial and strong competitive advantages exist.

"The combination of experience and knowledge that currently exists in the AppFirst management team was a big plus for us coming into this partnership," said Noah Doyle, managing director of Javelin Venture Partners. "Coupled with the entrepreneurial background Javelin brings, we firmly believe our capital investment, guidance and extensive network of resources will help propel AppFirst to continued successes."

Doyle has a long background in launching and growing high technology companies. Most recently he directed the enterprise product line for Google's geospatial products, Google Earth and Google Maps. He has extensive experience in business development and product management for a long list of companies including MyPoints, Panasonic, IBM/Rational (Pure Atria) and Oracle.

About AppFirst, Inc.

AppFirst is the leading SaaS-based application problem resolution service designed to provide application architects and DevOps complete visibility into their applications across the entire application stack. AppFirst is an agnostic solution, supporting a wide range of applications, regardless of language, application type or location (cloud, physical or virtual servers) and incorporates its patent-pending Miss Nothing Data capability. This unique feature is designed to provide clear insight into executing applications. Users can quickly correlate with other data sources, allowing a proactive approach where IT professionals can see changes before they become problems, reduce customer churn, and drive down the cost of operations. Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital, First Round Capital and Javelin Venture Partners. For more information, visit Follow us on Twitter or subscribe to the AppFirst blog to stay up-to-date on the latest AppFirst news.

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