The Series B investment was led by Battery Ventures with participation from existing investors Benchmark, Data Collective, Merus Capital and Quest Venture Partners. With funding from this round, Amplitude will hire key talent, fuel product development of its analytics platform, and expand sales and marketing to meet growing demand for mobile and web customer insights. Neeraj Agrawal, General Partner at Battery Ventures, will join the Amplitude board of directors.

'With billions of smartphones in use around the world, mobile has emerged as the leading way to access information and services. Amplitude was an early pioneer in recognizing not only the importance of mobile but also the crucial role that analytics would play in helping companies achieve sustained growth,' Agrawal said. 'Amplitude's continued product innovation has resulted in sustained growth and an 80% win rate over the competition.'

Founded in 2012, Amplitude has raised $26M to date. This latest round of financing builds on an exceptional year for the company. With more than 150 enterprise customers including Square, LogMeIn, Instacart, and Thumbtack -- all of which have substantial mobile presences -- Amplitude has grown year-over-year revenues by 300%, its customer base by 100%, and has grown the number of events tracked to 75+ billion events per month.

'We chose Amplitude because it has a fantastic look and feel and we've found it to have better out-of-the-box analytics capabilities than its competitors. I love that I'm able to dive right into Amplitude to better understand our products' user behavior - I can even give access to folks without an analyst background so they can quickly spin up some segmentation charts and dashboards to share with their teams. It is truly a versatile and powerful platform,' said Mike Murray, BI Systems Analyst at LogMeIn.

'Amplitude is revolutionizing product analytics through the behavioral layer--something previously only companies the size of Facebook could afford to do,' said Spenser Skates, CEO of Amplitude. 'Companies like Square, Instacart, Intuit, and LogMeIn rely on our Gen3 analytics platform to identify specific behaviors that will help them drive long-term retention and profits.'

Companies like grocery-delivery app Instacart can use behavioral analytics to find out why their 'power users' stay engaged and keep using their product. For example, Amplitude can track which items and stores are popular with Instacart's customers, along with what channels are driving the most orders, so Instacart knows where to invest to grow their business.

Amplitude unveils Pathfinder to help companies find the best paths to increase conversion and retention
Today, Amplitude also officially unveiled Pathfinder, a new analytics tool that exposes all of the different ways users navigate through a product, showing the best paths to increase conversion and retention. Instead of guessing at the best funnel steps to conversion, product managers can now let their users show them exactly what they're doing via Pathfinder. They can also compare how different segments of customers behave and identify areas for improvement.

'We heavily use Amplitude's Pathfinder and user activity streams to get in the heads of our users and understand how they navigate through the product, finding where they're getting stuck or confused,' said Anne Yeung of Square's Analytics and Data Warehouse team.

Pathfinder is built on top of Nova, Amplitude's purpose-built behavioral analytics platform that today processes over 75 billion events per month and returns over 95% of queries in under 3 seconds. With Nova, Amplitude customers have reduced query times by 50% while having access to greater amounts of data, allowing them to understand user behavior faster and at a deeper level than ever before.

About Amplitude
Amplitude Analytics provides user behavior analytics for mobile and web that helps companies pinpoint and act on specific user behaviors that lead to better retention, engagement, and conversion results. Built on Nova, the industry's most scalable behavioral analytics platform, companies can use Amplitude to track and leverage all their data to create sustainable growth.

Founded in 2012 and backed by Battery Ventures, Benchmark, Data Collective, Merus Capital Quest Venture Partners and leading angel investors, Amplitude is the analytics solution of choice for companies who want to understand their users, including Square, Instacart, LogMeIn, Yik Yak, Intuit, and more.

Connect with Amplitude

Read the Blog: https://amplitude.com/blog
Engage on Twitter: @amplitudemobile
Connect on LinkedIn: https://www.linkedin.com/company/amplitude-analytics

About Battery Ventures
Battery strives to invest in cutting-edge, category-defining businesses in markets including software and services, Web infrastructure, consumer Internet, mobile and industrial technologies. Founded in 1983, the firm backs companies at stages ranging from seed to private equity and invests globally from offices in Boston, the San Francisco Bay Area and Israel. Follow the firm on Twitter @BatteryVentures, visit our website at www.battery.com and find a full list of Battery's portfolio companies here: https://www.battery.com/our-companies/list/.

About Benchmark
Benchmark invests in and works alongside entrepreneurs building startups into transformational companies. We focus on early-stage venture investing in mobile, marketplaces, social, and infrastructure and enterprise software. Benchmark is comprised of six equal general partners who take board seats and a hands-on approach to every entrepreneur and company. Benchmark's current portfolio of early-stage venture investments includes private market leaders such as Uber, Snapchat, Tinder, Nextdoor, Stitch Fix, Docker and Cyanogen; recent IPOs and acquisitions such as Twitter, Instagram, Yelp, League of Legends, OpenTable, New Relic, Hortonworks, GrubHub, Zendesk and Zillow; and franchise companies from Juniper to eBay to Red Hat. Benchmark's offices are in San Francisco and Woodside.