Amagi, a leading media technology provider, today announced over $100 million in investment, inclusive of $80 million in primary capital, from global growth equity firm General Atlantic. The investment brings Amagi's valuation to $1.4 billion, representing an increase from the $1 billion valuation the company achieved in March 2022 with a $95 million investment from Accel, Norwest Venture Partners and Avataar Ventures, even amidst prevailing market conditions. Since then, Amagi has continued to grow and crossed the $100 million ARR threshold after a record second quarter (July-September). The three venture capitalist firms remain as Amagi's investors along with Premji Invest and Nadathur Holdings. General Atlantic's investment is expected to close following receipt of regulatory approval.

Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations.