EVANSTON, IL, Amadesa (www.amadesa.com), the first company to deliver a single platform for website testing and relevancy targeting solutions to enhance conversion rate optimization and engagement activity, announced today that it has secured a Series B funding round of $7.4 million led by Gemini Israel Funds and Carmel Ventures. Amadesa will use the funding to aggressively expand sales and marketing efforts and further extend its industry-leading enterprise solution suite.

Amadesa's client list includes such diverse organizations as Shoebuy.com, Progressive, Mary Kay, General Mills and the New England Journal of Medicine. The company's marketer-driven platform provides the ultimate combination of functionality and usability that helps propel businesses more efficiently and effectively without the burden on IT. Expert professional services and robust analytics offer clients step-by-step guidance for optimized resource management, implementation, strategic planning and meaningful analysis, making it easy to understand website visitors and maximize conversions and revenues.

"Since introducing the first fully integrated website conversion
optimization software-as-a-service (SaaS) suite, we've continued to be at
the forefront of offering the most innovative and powerful solutions to
online marketers who have aggressive business goals," said Avi Kedmi,
Amadesa CEO.

Amadesa recently released InPlace to compliment its full suite of
optimization tools, expanding a marketing team's ability to evaluate data
in real-time, within the live context of a website, and bridging the gap
between analysis and user experience. Earlier this year, Amadesa was
certified as Payment Card Industry (PCI) and Data Security Standards
(DSS) compliant, which recognizes the vigorous measures the company has taken to ensure the security of a website's visitor information from the landing page to final destination, including checkout pages and
registration flows.

About Amadesa
Amadesa is an enterprise software-as-a-service (SaaS)
solution with a fully integrated suite that includes testing, targeting
and automated content delivery. The Amadesa Customer Experience Suite(TM) offers end-to-end testing and relevance targeting solutions to help online businesses maximize revenues, enhance customer engagement, and increase conversions. Ease of use and implementation are benchmarks of our products, but we offer a wide range of on-demand professional services options to fit individual needs and ensure success.