Alyce, a Personal Experience (PX) platform, announced a $30 million Series B financing led by General Catalyst with participation from incumbent investors Boston Seed Capital, Golden Ventures, Manifest, Morningside and Victress Capital.

Alyce creates measurable human-to-human engagement and ROI-focused customer delight through its modern, AI-powered corporate gifting platform. Businesses use Alyce to catalyze their marketing and sales funnel, and engage their best prospects and customers. Alyce aggregates corporate gifting spend to maximize marketing measurability, sales productivity and business results. Alyce makes gift giving simple, personal and measurable.