Affine, the San Francisco-based leader in contextual online video targeting, announced today that digital media veteran, Michael Mathieu, will be joining as CEO and Chairman adding to Affine's rapidly growing team. Affine also closed a $5 million round of funding led by Crosslink and existing investor Highland Capital Partners. Joining the Affine board is Andy Miller, general partner at Highland, former CEO of Quattro Wireless, and Apple executive in charge of the iAds program.

"Given the increasing demand for in-stream video targeting, we conducted an extensive search for the right leader to capitalize on Affine's momentum, and are pleased to have Michael join the team," said Jim Feuille, general partner at Crosslink Capital. "Michael's experience and proven track record in the online video space made him the ideal candidate to accelerate Affine's growth."

"Michael is the right leader to capitalize on Affine's momentum as advertiser demand for in-stream targeting surges," said Highland's Andy Miller "His leadership experience and history of success in the online video space make him the ideal candidate to accelerate the growth of Affine's position in the marketplace."

Mr. Mathieu was previously CEO of YuMe where he built the company from an early stage start-up to a leading video ad technology provider. Prior to YuMe, he was the President of Freedom Communications' Internet division, a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. Earlier in his career, Mathieu was a senior executive at United Online, a leading provider of consumer Internet and media services. Under his leadership, the group consistently achieved double-digit annual revenue growth and is now ranked as one of the top 15 properties on the Internet.

"Broadcast advertisers are looking to expand their reach via video while carefully sponsoring the right content for their brand," said Mathieu. "Our company's core technology provides the ideal solution to attain both of those goals by reducing buying complexity and ensuring transparency."

In conjunction with the announcement, co-founder Michael Sullivan will be moving into a new role as CTO and will remain a member of the board.

About Affine Affine delivers the first and only contextual targeting platform for video advertising. Affine's technology provides unparalleled, in-stream visibility, giving brands, agencies, publishers and networks "TV-like" clarity and control over where ads appear. The company's broad partner network provides access to more than 85 percent of online video impressions. Affine is based in San Francisco and has multiple patents pending. The company is funded by Highland Capital Partners and Crosslink Capital.