Adly, a startup that connects advertisers with celebrities who promote messages on social networks, raised $2 million in funding. The new funding came from GRP Partners and Siemer Ventures.

Analyzing thousands of campaigns, and crunching "big" data in the cloud, Adly knowa which celebrities can drive the highest engagement for your vertical. Reach specific demographics, pyschographics and geographic targets.

Adly Celebrity Intelligence Layer represents the digital relationships and connections formed by means of which musicians, actors, athletes, tv personalities, and other celebrities fans choose to follow.