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Adelphic Mobile Snares $10M

2012-12-04
WALTHAM, MA, Google Ventures and Matrix Partners invested $10 million into Adelphic Mobile, which delivers targeted ads to mobile devices.
Google Ventures and Matrix Partners are putting $10 million into Adelphic Mobile, which delivers targeted ads to mobile devices.

Adelphic Mobile enables efficient buying and selling of targeted mobile media at scale through our powerful and intelligent Predictive Data Platform™.

Our AudienceCube™ is a new targeting technology that systematically extracts data predictive of campaign performance, and makes it available real-time so that media becomes more targetable and reachable.

The Predictive Data Platform™ offers a suite of solutions for advertisers to achieve their campaign goals and for media owners to better understand, manage and monetize their ad inventory.
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