The financing was led by Advance Vixeid Partners ('AVP'), an investment firm with meaningful industry experience and a deep resource base drawn from its strategic relationship with Advance Publications, and by senior advisors to Lee Equity Partners including Bob Wright (former Chairman and CEO of NBC Universal) and Barry Baker (former President and COO of USA Networks). Existing investors Liberty Global Ventures and Smedvig Capital also participated in the financing.

The new capital will be used to expand Mediamorph's award-winning technology platform and to grow the organization to meet soaring demand. Mediamorph's cloud-based enterprise software and data management platform streamlines the digital media supply chain, helping companies manage contracts and content rights, track content consumption, and enable data-driven decisions to maximize revenues. All of Hollywood's major studios, as well as the country's leading television networks and largest video service operators rely on Mediamorph's solutions.

'We are thrilled to become investors in Mediamorph,' said Barry Baker, Senior Advisor to Lee Equity Partners. 'The company is experiencing remarkable growth, and we see tremendous opportunity for the company's new products and solutions. Customer feedback about the company's solutions has been incredible.'

Mediamorph's newest board members include Nomi Bergman, President of Advance/Newhouse Partnership and former President of Bright House Networks, Bob Greene, Managing Director, Liberty Global, and Barry Baker, Senior Advisor to Lee Equity Partners. 'We welcome these industry leaders to our board of directors, and look forward to teaming with them in Mediamorph's next phase of global expansion,' said Shahid Khan, Mediamorph Co-Founder and Chairman.

'We're experiencing a massive inflection in Media & Entertainment, where rapid change has made it critical for companies to deploy high performance systems in order to survive and grow,' said Nomi Bergman. 'Mediamorph is a vital technology platform in this ecosystem and I am excited to provide additional industry insight and expertise.'

'In the last 24 months, we have made tremendous progress in advancing the capabilities of our platform,' said Rob Gardos, CEO of Mediamorph. 'This investment will help us to accelerate our growth and will enable Mediamorph to deliver even more value to our customers.'

About Mediamorph:
Mediamorph services the Media & Entertainment industry as a critical bridge connecting content providers and content platforms in the increasingly complex world of video distribution. Our award winning cloud-based enterprise software and data management platform streamline the content supply chain, helping companies manage deals and content rights, track content consumption, and enable data-driven decisions to maximize revenues.
For more information visit www.mediamorph.com

About Advance Vixeid Partners:
Advance Vixeid Partners ('AVP') invests in rapidly growing companies that operate at the intersection of the technology, media and marketing sectors. AVP is an independent growth equity investor with unique insights, access and value creation resources created by the firm's strategic relationship with Advance Publications, Inc., one of the world's premier global media franchises. AVP seeks to invest $10 million to $25 million in each of its investments, and is a hands-on partner to entrepreneurs in growing businesses and building value. AVP's current investments include Nativo, Curology and Above Average, and the firm's principals have been investors in and served on the boards of successful growth companies such as Farfetch, Newsle (acquired by LinkedIn), PowerPlan, Rent the Runway, and Vestiaire Collective. For more information, please visit www.avpgrowth.com