Odie Pet Insurance, a full-service pet health insurance company on a mission to democratize pet insurance by bringing a new generation of pet owners into the market, announced that it recently closed a $3 million round of funding.

The funding was led by RedBird Capital Partners (RedBird) and will be used for continued investment in technology, product, and marketing to deliver a streamlined platform for greater coverage flexibility, stable and predictable annual premiums, and shared values around pet wellness.

Odie Pet Insurance is a wellness-first, tech-enabled pet health insurance brand that empowers conscientious pet parents through authentic inclusivity, simple customization, holistic care, and community engagement. Odie was founded with a revolutionary spirit and caregiving goal: to provide all dog and cat owners access to essential pet care services through a centralized digital hub. Odie Pet Insurance Marketing Inc. distributes pet insurance plans underwritten by ClearBlue Insurance Group.