Perch Insights closed on a $2.9 million seed funding round from individual investors to expand its software as a service (Saas) product that provides data-driven insights for customer experience (CX) leadership teams to increase customer lifetime value (LTV) and minimize customer acquisition costs (CAC).

Perch Insights empowers CX leaders with data-driven insights to work proactively, leading to progressively better business decisions to expand customer lifetime value and minimize customer acquisition and service costs. No other CX business intelligence platform structures omni-channel data in a way that establishes a single source of truth for reliable insights across the contact center.