Thumb Friendly announced today that it has concluded a supplemental round of venture capital funding. The investment will support the further development of Thumb Friendly's mobile marketing platform for small and medium-sized businesses, as well as sales and marketing efforts designed to help the company maintain its aggressive plans for growth. Terms of the deal were not disclosed.

Among those participating in the current funding round was Frank Bishop, former CEO of Invesco, Ltd. and Managing Director of AL III Management, an investment partnership. Also taking part in the round was Cartera Commerce co-founder Peter Davis, a local advertising pioneer and serial entrepreneur. Both Bishop and Davis have also agreed to join the Thumb Friendly board of directors.

"With its strategic focus on helping small and medium-sized businesses reach consumers through digital media, I believe Thumb Friendly represents the next generation of local advertising," said Davis. "And the fact that they already have a track record of helping companies, across multiple industries, acquire customers through mobiles devices gave Frank and me confidence to invest both our money and our time toward their continued growth".

A recent study by comScore, Inc. found that 4 in every 5 smartphone users - 85.9 million in total - access retail content on their mobile device. A separate study conducted by Google showed that nearly 75% of users preferred a mobile-friendly site, and 50% of those surveyed said that even if they like a business they will use them less often if their website isn't mobile friendly. Of course, the retailers who understand how consumers are engaging in mobile shopping behaviors and design their digital strategies accordingly will be positioned to capitalize on these shifting market dynamics.

"Last year consumers spent more than $20.7 billion shopping using mobile devices, but small and medium-sized businesses aren't capturing their fair share of that revenue opportunity. Our solutions help them to do just that in a way that is easy and affordable", said Andrew Katz, Founder & CEO of Thumb Friendly. "This round of investment is a powerful vote of confidence in the Thumb Friendly platform, our management team, and our ability help business owners satisfy their customers and drive more revenue".

About Thumb Friendly
Headquartered in Atlanta, Thumb Friendly has become a global leader in mobile marketing by being completely focused on helping small and medium-sized businesses generate incremental sales by reaching consumers through smart phones, iPads, and other mobiles devices. The company's proprietary system offers a unique mix of affordability and easy-to-use technology that enables businesses to get more results from their marketing investment. For more information, visit http://www.thumb-friendly.com