Systum, a provider of a cloud-based, digital operating platform for small to medium-sized businesses (SMBs), today announced it has raised $7.5 million in Series A funding led by Boston-based investment firm Underscore VC and joined by Hearst Ventures. The company will use the funding to expand its sales and marketing efforts to meet demand for its digital commerce platform.

Systum is the only comprehensive, yet affordable software solution SMBs need to run their entire eCommerce and wholesale distribution business. In addition to integrating inventory and order management, sales and finance data into one dashboard, Systum also serves as your CRM and CMS, eliminating the need for a heavy expensive tech stack. As a result, SMBs can easily manage and serve every customer in every channel without multiple applications that silo data.

Key capabilities include:

Ready-to-launch themed templates to make branding easy
All-in-one eCommerce features that support an omni channel business
Delivering advanced inventory management and real-time visibility across every sales channel
CEO and sales dashboards provide instant insight into key business metrics
With Systum, SMBs are better able to drive growth and customer retention through the industry's most comprehensive web-based and mobile platform for B2B and B2C eCommerce companies.

"Systum is the ideal platform for operating and growing an SMB's business in a cloud-based world," stated Dean Mansfield, President & CEO of Systum. "Our highly experienced executive team has a clear vision of how we are going to transform the digital commerce market for SMBs."

John Pearce, co-founder & partner at Underscore VC and former CEO of Demandware, Scott English, senior managing director and head of U.S. investments at Hearst Ventures, and Mike Hoefflinger, former director of Global Business Marketing at Facebook and award-winning author of "Becoming Facebook," will also be joining Systum's Board of Directors.

"As SMBs are challenged to do more with less in a highly competitive landscape, they need to focus on their core competencies and outsource the rest to cost-effective services available in the cloud," Pearce said. English continued, "The Hearst team was impressed by the expertise that Systum CEO Dean Mansfield brings to bear as the former president of both SAP and NetSuite. Along with his visionary team, Dean's Systum has a huge market opportunity of over 65 million SMBs worldwide, offering a powerful, subscription-based cloud platform that has the promise to change the landscape of digital commerce."

Systum's funding will be instrumental in helping the company further its mission of enabling SMBs to transform their businesses by implementing an enterprise-class digital operating platform at SMB pricing in 14 days or less.

About Systum
Systum is a cloud-based, digital operating platform for small to medium-sized businesses that reduces operating costs and scales for rapid growth. Systum replaces all existing software used to engage and support customers - marketing, CRM, salesforce automation, digital commerce, inventory management and quote and billing functions - and replaces them with a single, SMB priced SaaS application built on one database. Systum's next generation omni-channel business platform provides focused marketing, fast, precise operations control, a 360° view of the customer, and real-time analytics, business intelligence and reporting from any device from anywhere, anytime. For more information, visit http://www.systum.com/ and follow us on Facebook, Twitter, Instagram and LinkedIn.