According to the Boston Business Journal, OwnerIQ, a firm enabling targeted online banner ads using data about what consumers already own, has received $5 million in funding from nine investors, including Kepha Partners' Eric Hjerpe and LivingSocial chief marketing officer Barry Judge.

OwnerIQ is the advertising network that invented the concept of Ownership Targeting. The company partners with top retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn creates digital ad revenue for these partners.