Slingshot, the customer engagement platform for home services providers, announced it has closed a $2.4M seed round led by RET Ventures. Slingshot provides home services providers, such as pest control and lawn care companies, with a turnkey, 24/7, omni-channel call center solution that engages leads, increases close rates, and improves the overall customer experience. This funding will help the company expand into new home services verticals, scale its operations, and make strategic investments in R&D that will solidify Slingshot's leadership position within the $400 billion home services provider market.

"One of the primary inhibitors to closing a sale in the home services industry is simply the inability for a potential customer to get a live human on the phone," said Taylor Olson, CEO for Slingshot. "Sales leads are perishable so it's important that businesses connect with customers the moment they are ready to make a purchase. Through our decentralized call centers and proprietary software, we enable home services providers to leverage the benefits of an always-on call center that is adept at closing sales as well as providing a best-in-class customer service experience."

Home services providers typically don't have the resources to operate a fully functional contact center that can close sales across multiple channels, including voice, text, and web chat. Slingshot offers small businesses a cost-effective and scalable solution that leverages highly trained, remote sales and customer service reps to ensure any customer issue is handled quickly and effectively 24/7.

"We were impressed with the traction Slingshot was able to gain in the highly fragmented home services provider market," says John Helm, Managing Director of RET Ventures. "We believe that an omni-channel customer service platform capable of closing leads is attractive to many small businesses, giving Slingshot a wide range of possible verticals to target. We are excited to work with the Slingshot team to help them expand into new verticals and deliver a truly game-changing service for small businesses."

About Slingshot
Since 2014, Slingshot has helped home service providers adapt to the on-demand economy. Slingshot helps home services companies elevate their brands, expand their customer bases, and instantly engage with current and potential customers 24 hours a day. We believe in a world where conversations matter, where technology enhances human interaction instead of replacing it, and where people can effortlessly connect with service providers that help home feel like home. For more information, please visit getslingshot.com.

About RET Ventures
RET Ventures is the first industry-backed early stage venture fund focused on helping build cutting-edge real estate technology companies for the multifamily industry. The Firm connects the smartest rent tech solutions with the largest network of multifamily and single-family rental units in North America. RET Ventures works with high quality entrepreneurs to rapidly scale their businesses by leveraging the knowledge and expertise of its team and limited partners, who own close to one million units. In turn, these owners receive early access and insight into the most effective technology solutions. For more information, please visit www.ret.vc.