The round was led by M12, Microsoft's venture fund, with participation from Salesforce Ventures and seed investors: Threshold Ventures, Haystack and Firebolt. The new capital follows a seed round raised in January 2020 and brings Databook's total investment to date to $22 million. Since its founding, Databook has experienced 300% year-over-year growth, reflecting the pace at which enterprise sales organizations have evolved. As technology has leveled the playing field, prospects often have done their own research and know as much about a product as the sales rep selling it. Databook helps enterprise salespeople be successful by automating and augmenting smart pitches with market insights that speak specifically to the target business' bottom line.

Databook is an AI-powered SaaS platform that builds customer intelligence on top of CRM. Every member of a go-to-market team can tap the platform to efficiently identify and rank target customers, track progress against sales quotas, provide insights to increase deal size, shorten research cycle times and assist in converting a prospect to a customer. The result is high volume, high value enterprise sales.