The round was co-led by Mirae Asset Venture Investment, Mighty Capital, and B3 Capital. This round brings the company's total funding to nearly $54 million. Investors in the round include private investor Jim Davidson; Mark Attanasio, owner of the Milwaukee Brewers; Quest Venture Partners; the Wilf family, owners of the NFL's Minnesota Vikings; and Great Point Ventures. The funding amount will deepen GameOn's footprint in sports and scale a range of technical, business development and marketing efforts to catapult GameOn forward into more diversified verticals like retail, creating new, sustainable revenue channels for the world's leading consumer brands.

GameOn is the industry-leading intelligent chat platform that powers authentic conversational experiences for some of the world's largest and most popular brands, teams and content properties. Established in 2014 and based in San Francisco, GameOn's omnichannel technology engages fans, drives profitability and saves time and money for partners like the NBA, NFL, NHL, PGA Tour, FIFA, TIME Inc., among others. Founded by proven entrepreneurs Alex Beckman, Kalin Stanojev and Nate Simmons, GameOn has raised $54 million from leading VC firms like Quest Ventures, Mirae Asset Venture Investment, Mighty Capital and celebrity investors like Snoop Dogg, Joe Montana and Gary Payton.