Rael, a holistic personal care brand focused on clean period care, intimate care, and skincare, announced the close of a $35 million Series B investment.

This investment represents the largest amount raised in the US feminine care category to date and brings Rael's total funding to $59 million since the company was founded in 2017.

The round was led by Colopl Next, the venture capital arm of Colopl, and Signite Partners, the corporate venture capital firm of Shinsegae Group, one of the largest conglomerates in Korea. The funding was also joined by Aarden Partners, ST Capital, and existing investors including Mirae Asset and Unilever Ventures.