Integrate, the first closed-loop marketing software and media services provider, announced today that it has secured $5 million in new financing from Trinity Capital Investment. This new financing brings the company's total raised funds to $40 million since the company was founded in 2010, and will be used to accelerate further development of Integrate's marketing software platform and fuel customer adoption across B2B and B2C marketing organizations.
'Marketers are implementing technology more rapidly than ever to automate processes, systems and data. However, one area still plagued with manual efforts is demand generation, which businesses invest $30 billion in each year,' said Jeremy Bloom, co-founder and CEO, Integrate. 'We are well-positioned to capitalize on this exploding market opportunity and this funding provides us with additional resources to deliver on our strategy.'
With this major market opportunity in mind, Integrate has secured its latest round of funding on the heels of a stellar year. The company has grown its base of SaaS customers by over 50 percent in the past 12 months. Integrate also announced partnerships with Oracle AppCloud and Marketo LaunchPoint and received a number of honors and recognitions during the past year, being named the Oracle AppCloud Partner of the Month for November 2014 and a CRN 'Emerging Vendor for Business Applications.' Bloom was recognized by Goldman Sachs as 'one of the 100 Most Intriguing CEOs of 2014' as well.
'Our mission is to provide competitive and flexible financing solutions to some of the world's most innovative startup companies,' said Steve Brown, managing partner, Trinity Capital Investment. 'We are pleased to support Integrate during this exciting period of growth and look forward to seeing them change the way leading marketers integrate their marketing and media programs to improve ROI.'
With more than 250 active customers and thousands of media partners, Integrate looks to continue its momentum into 2015 with plans to open a U.K. office and hire additional senior level technology, sales and services positions.
About Integrate
Integrate is a cloud-based marketing software provider, standardizing and automating demand generation. Integrate's platform empowers marketers to efficiently acquire more customers from third-party media and offline data providers. The end-to-end solution automates manual tasks to streamline workflow, governs prospect data to ensure accuracy and completeness, and directly injects data into marketing and sales systems, including Oracle Marketing Cloud, Marketo, Salesforce and Pardot. Closed-loop integrations and analytics enable marketers to measure ROI and optimize programs in real-time. Visit Integrate at http://www.integrate.com or follow @Integrate to learn why thousands of companies are using our platform.
About Trinity Capital Investment
Trinity Capital Investment is a leading provider of venture loans and leases for emerging growth companies. We work closely with leading venture capital firms, tech banks and their respective portfolio companies to provide insightful and competitive venture debt financing solutions to address our customers' specific needs. Having funded some of the world's most innovative startup companies, we are the partner of choice for venture-backed technology startups seeking access to capital while preserving equity. For more information, visit http://www.trincapinvestment.com.