The round was led by Rally Capital with participation from Voyager Capital.

The company intends to use the funds to further invest in its platform.

Led by Henry Lawson, CEO and co-founder, autoGraph provides brands with a User Generated Profile platform to build trust and deliver dynamic customer experiences via patented technology that unlocks motivations, desires and aspirations.

User Generated Profiles define new and unique audiences within a brand's own customer base, and enable consumers to share latent and expressed preferences to brands to deliver emotional connections across all digital touch-points.