The company was founded in 2019 by former Juniper Networks executives and industry veterans, Kannan Kothandaraman and Nitin Kumar. Selector Analytics provides hyper speed-to-value for operations with usable AIOps and zero-touch analytics across any and all data. This round of funding was led by Two Bear Capital, SineWave Ventures, and Atlantic Bridge. Comcast Ventures and Azure Capital Partners are also investors in the company. The new funds will be used to execute Selector's go-to-market (GTM) strategy, invest in R&D, and expand its market reach in North America. The platform is already successfully deployed by multiple Fortune 500 customers.

Selector empowers network, cloud, and application operators with data-centric multi-domain analytics, driving the transition to AI- and ML-based operations intelligence. As the industry's first network-aware operations intelligence platform, Selector Analytics converges network, applications, and IT system observability across heterogeneous data sources and provides actionable insights. Selector's customer base includes Internet Service Providers (ISP), Media, Financial institutions, Cloud Service Providers (CSP), and Retail.