According to published reports,Sharethrough has announced a $5 million strategic investment from BSkyB. Existing investors FLOODGATE, Elevation Partners, North Bridge Venture Partners, and Silver Creek Ventures also participated in the funding of $10M total.

Sharethrough is the leading provider of native video advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original video content, and social web publishers partner with Sharethrough to create native, non-interruptive brand video placements via the Sharethrough Sponsored Video platform. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif.