The round was led by Silversmith Capital Partners, a Boston-based growth equity firm, with participation from existing investor Wavecrest Growth Partners. The transaction validates the company's vision and track record of successful global execution as well as the significant opportunity for continued digital transformation in the auto industry. The funding will be used to accelerate company growth through product expansion and M&A activity to meet industry demand for automation and digital technology solutions.

Impel offers automotive dealers, OEMs, and third-party marketplaces the industry's most advanced digital engagement platform. The company's end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel's communication, merchandising, and imaging applications work seamlessly with all major websites, CRM, and DMS platforms. To date, the company has delivered more than five billion shopper interactions in over 50 countries.