SWFT was developed over the past year within On Spec, the company that develops disruptive brands through its unique shared services platform and unparalleled experience in bringing products to market across industries. To date, the company has raised $10M including investments from strategic angel investors Martin Lauber (Managing Partner of 19 York), Mark Joseph (CEO of Mobitas Advisors, formerly CEO of Transdev), David Zwick (Managing Director, RedCap Technologies).

Founded in 2020 in Manhattan, SWFT provides solutions for short-distance personal e-mobility through bicycles, mopeds, and more. SWFT was built by a team of designers, engineers and product development specialists at On Spec who love bringing innovative ideas to life. By partnering exclusively with the factory where SWFT is made, they're able to handle each part of the production process with care -- from tires to footpads to LED lights -- ensuring customer satisfaction at every turn.