Foodsmart has announced a Series C funding of more than $25M led by Advocate Aurora Enterprises.

Foodsmart's Series C round also included participation from Mayfield Fund; Seventure Partners (Health for Life Capital); New Ground Ventures; Benefitfocus Founder Shawn Jenkins; Classpass CEO Fritz Lanman; and former Darden Restaurants CEO Clarence Otis. Leading social impact investors The Social Entrepreneurs Fund (TSEF) and Larry Berger, CEO of Amplify, also participated.

Foodsmart combines the largest national network of registered dietitians, personalized meal planning and the broadest food marketplace to make eating well simple and affordable. Foodsmart supports more than 1.25 million members from over 650 employers plus regional and national health plans, facilitating healthcare cost savings. To help overcome growing food insecurity and inequity, Foodsmart helps families leverage price comparison, discounts, healthy food directed spend and newly online accessible SNAP benefits with partners like Walmart, Amazon and local grocers through Instacart.