Parse.ly, the content performance authority, today announced it has raised an additional $5 million in a series A funding round led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and FundersClub. Parse.ly is a content analytics and optimization platform that transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights.

'Content analytics tools, like Parse.ly, give digital publishers the ability to better understand and strategically manage their valuable content,' said Steve Fredrick, general partner, Grotech Ventures. 'The positive reaction from Parse.ly's early customers demonstrates that the industry is primed for better, more sophisticated solutions that allow them to gain access and leverage incredibly granular data to monetize content and grow their businesses in new ways.'

'We are excited to have Grotech Ventures as our partner in the next phase of accelerated growth,' said Sachin Kamdar, co-founder and CEO, Parse.ly. 'Other legacy analytics products have missed the mark when it comes to content analytics over the past several years. Parse.ly is different. We are dedicated to finally giving online publishers the attention they need and deserve.'

The latest financing will be used to expand the company's sales, marketing and engineering efforts to keep up with rising customer demand from brand name customers including Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media, and Talking Points Memo. The Company is now even better equipped to extend services and solutions to new content publishers.

'Demand for Parse.ly is increasing in more than one way. Our API requests have doubled in the last two months, signaling customer appetite to build on top of Parse.ly's platform,' said Andrew Montalenti, co-founder and CTO, Parse.ly. 'Similarly, the need for comprehensive content analytics has only increased with the explosion of online publishing. In order to meet these demands, our product roadmap is aggressive. The next six months promise to be exciting.'

JUST RELEASED: THE CONTENT AUTHORITY REPORT
The Content Authority Report is a free downloadable monthly report for editors and publishers. The Report takes the pulse of the web with an in-depth comparison of web-wide traffic. Nearly 2 billion of the Parse.ly Network's 5 billion monthly page views come from public sources, such as search engines, social networks, aggregators, RSS readers, and other sites. One of the primary ways customers derive value from Parse.ly is by gaining greater understanding about how their readers find a publisher's content and engage with it. Click here for your copy: http://www.parsely.com/authority.html

ABOUT PARSE.LY
Parse.ly powers the world's largest websites through its content analytics and optimization platform. Parse.ly's technology goes beyond traditional digital media analytics to extract and analyze semantic data, and elegantly visualizes it historically, and in real-time. Publishers use the subscription-based dashboard to empower editorial and audience development teams, giving them an intelligent window into what their readers are interested in on their site and across the web. The Parse.ly Network tracks over 5 billion hits per month and consists of 160 million unique visitors. Parse.ly's customers generated over 150 million API calls last month through the Parse.ly platform. Founded in 2009 in New York City, Parse.ly is venture-funded and privately held. Parse.ly is the content performance authority. More information is at www.parsely.com.

ABOUT GROTECH
Founded in 1984, Grotech Ventures is a leading early investor in high-potential technology companies. Grotech seeks innovative, early-stage investments across the IT landscape and continues to invest and add value throughout the life cycle of each portfolio company. The firm has a strong combination of financial backing, industry relationships, and deep domain and operational expertise to accelerate growth. With more than $1 billion in committed capital, Grotech supports early-stage companies through investments starting at $500,000. For more information, visit www.grotech.com.