The financing round was led by VMG Catalyst and Headline. The funding round includes participation from previous investors Bonfire Ventures and Willow Growth, and from first-time Swell investor Commerce Ventures. Other notable investors in the Series A round include Brian Long (CEO of Attentive), Romain Lapeyre (CEO of Gorgias) and Andreas Klinger (Remote First Capital and former CTO of Product Hunt). Carle Stenmark, partner at VMG Catalyst, will join the Board of Directors.

Swell is a leading commerce platform giving developers, agencies, and merchants around the world the tools and infrastructure needed to sell the way they want. From new startups to large enterprises, Swell's customizable backend enables the creation of innovative shopping experiences today, while offering unmatched flexibility that allows merchants to scale tomorrow.