The round was led by the Growth Fund of L Catterton, the largest global consumer-focused private equity firm. Marcy Venture Partners and Sonoma Brands also participated in the round. The transaction underscores strong investor confidence in MERIT's success and consumer interest in the simplification of beauty routines, and the investment will accelerate MERIT's rapid expansion into an omni-channel, cross-category beauty brand.

MERIT is the antidote to the oversaturated world of beauty - well-edited essentials that have earned a place on your vanity. By taking a holistic approach to responsible luxury, MERIT creates products that are safe for the body, skin and planet. We simplify what it means to get ready.