Madison Avenue received an accountability, efficiency and liquidity boost today with the launch of MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling. At launch, the company offers trading execution and client facilitation services from its proprietary, innovative managed MX Platform™ for the benefit of publishers, marketers and agencies.

Powered by its proprietary MX platform, MediaCrossing is the independent digital media trading specialist reinventing programmatic buying and selling. The company was founded expressly to bridge buyers and sellers more easily, effectively and efficiently.

As a global media trading specialist, MediaCrossing delivers exceptional value, execution ('crossing' from which our Company name originates), transparency, and liquidity in tradable ad inventory across all audience addressable media channels(Display, Video, Social, Mobile, Advanced TV, Radio/Streaming, and OOH). Unlike other marketplace players, MediaCrossing may take principal positions bearing the risk of unsold inventory for the benefit of its publisher, marketer and agency partners.

The firm received a Series A equity financing round from Minder Cheng, Daniel Tierney, Steve Schuler, Jerry Putnam, Connecticut Innovations and Rialto Bridge Partners.