Gutbrain Ventures led the round, joined by new Allure Security investors PBJ Capital, and Impellent Ventures, and existing investors Glasswing Ventures, Zetta Venture Partners, and Portage Partners.

Allure Security safeguards digital brands, mitigates fraud, and reduces the workload for security teams. Allure Security brand protection more quickly and accurately detects, disrupts, and eliminates brand impersonation scams across the web, mobile apps, and social media. Our patented artificial intelligence system automates the analysis of tens of millions of websites, apps, and other online content and powers a multi-faceted response to disrupt and eliminate brand abuse before damage occurs.