The round included additional participation from existing investors including Norwest Venture Partners and Redpoint Ventures. The investment reinforces Salesforce's commitment to Qualified as the only conversational sales and marketing platform purpose-built for Salesforce Sales Cloud, and comes shortly after Salesforce CMO Sarah Franklin joined Qualified as a board of directors observer and former Salesforce SVP Dan Darcy joined Qualified as Chief Customer Officer.

Qualified is the conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMware trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset - their corporate website - to identify their most valuable buyers, understand their intent, and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors, and is ranked #1 in its category on the Salesforce AppExchange.