Banjo, a startup that analyzes data about events and breaking news in real-time, has pulled in a $100 million series C led by Softbank with participation from returning investor BlueRun Ventures.

In a press release on its site, the company said that it will use some of its new capital to hire more data scientists and engineers. The company started as a social discovery app before it turned to data analysis for news publishers and other organizations.

Its series B a year ago was used to shift the focus of the company from its consumer-facing products to its event analysis platform, which Banjo calls its 'crystal ball.'

News organizations like NBC, Fox, and the BBC already use Banjo to power live social content on their television networks in order to break news before they gather traction on Twitter or Facebook. The startup's insights can also be used to aid emergency responders and improve driving conditions.

In an interview with the Wall Street Journal, founder and chief executive Damien Patton says he decided to develop Banjo's 'crystal ball' after the Boston Marathon attack in 2013, when many bystanders didn't know that bombs had caused the explosions. Patton realized that technology would be able to scan photos and videos uploaded by witnesses and more quickly identify important information in the images than human investigators.

The deal marks one of Japan-based Softbank's largest investments in a U.S. startup. In Asia, Softbank is known for making large investments in e-commerce companies like Snapdeal and Alibaba, as well as taxi services Kuadi Dache and Ola.

About Banjo

Founded in 2011 by Damien Patton, Banjo is known as 'The Live Internet,' because it offers users an all access pass to breaking news and live events. By indexing the world's largest collection of social posts by location, time and content, Banjo users can experience what's happening anywhere in the world through the eyes of the people who are there. In 2013, Banjo was named one of the World's Top 10 Most Innovative Companies in Local by Fast Company, and recognized as a top mobile developer by Google in 2012.