The new funding comes from Eldridge and AXA Venture Partners. This latest round of funding brings Qloo's total capital raised to $30M, and will enable the privacy-centric AI leader to expand its team of world-class data scientists, enrich its technology, and build on its sales channels in order to continue to offer premier insights into global consumer taste for Fortune 500 companies across the globe.

Qloo is the leading artificial intelligence platform on culture and taste preferences, providing completely anonymized and encrypted consumer taste data and recommendations for leading companies in the tech, entertainment, publishing, retail, travel, hospitality and CPG sectors. Qloo's proprietary API can predict consumers' preferences and connect how their tastes correlate across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel. Launched in 2012, Qloo combines the latest in machine learning, theoretical research in Neuroaesthetics and one of the largest pipelines of detailed taste data to better inform its customers - and makes all of this intelligence available through an API.