Jirafe, a analytics provider to ecommerce retailers, announced the completion of a Series A round of funding for $7 million in growth capital from Foundry Group and FirstMark Capital. FirstRound Capital and O'Reilly Alpha Tech Ventures also participated.

Jirafe is the leading provider of analytics for ecommerce retailers.By combining website data with customer data and online marketing data Jirafe is able to provide real-time actionable insight that helps merchants make marketing and merchandising decisions to directly increases online revenue.The company was started by a seasoned teamfrom Magento and OpenX. Jirafe is headquartered in New York City.