SOCi, the marketing platform for multi-location brands, announced today it has raised a total of $120 million to invest in a revolutionary line of A.I. marketing products and to expand into new markets. The round is led by JMI Equity, a growth equity firm focused on investing in leading enterprise software companies, with participation from Vertical Venture Partners (VVP), Blossom Street Ventures, and strategic investor Renew Group Private Limited, owner of 5-hour Energy International and other innovative products.

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to scale localized marketing efforts across all digital channels in a way that is brand directed, locally perfected, and data connected. Through the use of advanced AI and machine learning, the SOCi platform provides users actionable insights and recommendations while automating time-consuming marketing tasks for hundreds or thousands of business locations. With SOCi, businesses can strengthen their digital presence across local search and social pages, while protecting their online reputation. Our AI-powered platform drives improved customer engagement and market leading results at scale.