IfOnly.com, a website from a San Francisco startup called Traina Interactive, raised a $12 million funding round.

The round was led by New Enterprise Associates and included Khosla Ventures and Founders Fund, American Express Ventures and the Advance/Newhouse arm of CondeNast. It also included angels like Yahoo president and CEO Marissa Mayer, SalesForce founder and CEO Marc Benioff, Zynga co-founder Mark Pincus and investor Yuri Milner.

Traina Interactive Corp. is based in San Francisco and specializes in providing a direct connection between select audiences and the luminaries they admire. Founded and funded by Bay Area artists, athletes and entrepreneurs, the company is committed to creating unique marketplaces, delivering extraordinary experiences with extraordinary people, and helping society in everything we do.