Gainfully will use the funds to significantly grow its institutional business development and customer success teams supporting the expansion of Gainfully's B2B insurance and financial distribution marketplace.

The investment by leading financial technology investors follows the broad adoption of Gainfully by many of the largest financial services and insurance companies in the United States, including firms such as AllianceBernstein, Voya Financial, LPL Financial (pending launch), and increased market recognition of the value of an efficient platform to accelerate innovation in the changing retail advice and insurance industries.

"We are looking forward to leveraging our strong relationships with MassMutual Ventures to accelerate adoption of the Gainfully platform throughout financial services," said Gainfully founder and CEO, Cameron Nordholm. "We're excited about their shared vision of the potential of a unified industry vendor and channel marketplace."

"Gainfully's permissioned and regulation-compliant network for the efficient distribution of product literature, social media, and other financial content greatly simplifies the interaction between product manufacturers and their many distribution partners," said Eric Emmons, Managing Director at MassMutual Ventures. "With Gainfully, brokers and investment advisors can easily access all materials supporting all the products and manufacturers they represent; manufacturers are likewise able to distribute content to their entire network via a single login."

Gainfully's patent-pending compliance-enabled network technology helps intermediaries accelerate and scale their businesses by directly connecting them to fund families, insurance carriers, industry groups, and their RIA/broker-dealer home office. Gainfully app platform makes it simple to create bespoke communication across social, web, and product fulfillment. Some of the largest broker-dealers and managing general agents in the industry already use Gainfully across their networks of agents and advisors.

About Gainfully, Inc.
Gainfully, Inc., connects insurance and financial services companies via a compliant, permissioned software-as-a-service (Saas) network. Cameron Nordholm, CEO, founded Gainfully to apply his background scaling networked content businesses to the financial services industry. Gainfully, Inc. is based in San Francisco, CA. Contact team@gainful.ly for inquiries.