According to AiThority, Intellimize, the leader in AI-driven, intelligent website optimization, has raised $12 million in additional funding to help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites. Venture firm Addition led the round, with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures. This Series A-1 round brings the company's total raised to $22 million.

Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company's AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

Intellimize was founded in 2016 by machine learning and advertising veterans from Yahoo, Twitter, and BrightRoll and is headquartered in San Mateo, CA. Intellimize works with and works with successful growth teams at companies such as SoFi, Drift, and Looker. Intellimize is backed by leading early stage investors including Amplify Partners, Homebrew, and Precursor Ventures.